Innovation born on the farm

Half a century since our inception, we’re still busy innovating to keep you ahead of the herd.

Our design process starts by listening to Farmers: what's working well, and what could be improved?

Is there a new way to face an old challenge? Or an old way to face a new one?

Farmers answers get us thinking. Research insights develop into design concepts. Prototypes of a new design begin to take shape; they’re refined by testing in the field, to see how theory holds up in practice. As well as being smart, any innovation has to be pragmatic and dependable. If a prototype shows some weakness, that's great - it moves us one step closer to the breakthrough we're striving for...

What can we do for you?

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