Recently, you may have noticed a few changes — that our equipment is carrying a new brand mark and that you've arrived at our new website. Trust us when we say that it's about much more than a lick of paint. We've spent the past 24 months refining our strategy and working out how best to engineer performance.
Building on the reputation forged by Wilfred Giltrap, our new brand represents the next step in the evolution of our business. It's about combining generations of experience and engineering knowledge with input from progressive farmers, to design and engineer robust machinery that our customers can depend on, year in, year out.
Our Managing Director, Craig Mulgrew explains, "We started by focusing on the daily routines of our customers, setting out to understand how we can best use our skills and resources to create reliable solutions, that save time and enhance productivity. This approach is about working through the details, getting the small things right, so you can make the most of your rarest commodity, time."
The new mark reinforces our commitment to developing robust, innovative machinery that will keep up with modern agribusinesses.
This new website is designed to help you understand the range of solutions on offer. It provides a glimpse into our world, the wider team and what goes in to making each machine. Most importantly, you can use it to work out the resources available - to help elevate your business to a new level of performance.
This is only the beginning, our team will continue to combine fresh thinking with pragmatic engineering to develop products and solutions to help customers make every minute count.